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SINCE 2016
HAIR STYLES D.C
The CPM Matrix identifies a firm's major competitors and its particular strenghts and weaknesses in relation to a sample fim's strategic position.
The minor score will be 1 for the major weakness, and the major score will be 4 for the major strenght.
David, F. (2011). Strategic Management: Concept & Cases (15th ed.pp 65-67). Florence, United States : Pearson
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