2.5 COMPETITIVE FORCES | direccionamiento

MAJOR COMPETITORS

There are not much direct competitors for our company but one of the most organized of the is called Imujer, and them use and app to get their services called bohra and a web page that is also were we got the information with these link http://www.imujer.com/12138/bohra-nueva-app-para-pedir-servicio-de-peluqueria-a-domicilio-en-bogota, they cover from Calle 63 to Calle 116 and carrera 0 to autopista Norte here in bogota.

There are also some hair dressers that put their services on mercado libre but every thing depends on the day them have, and they are no as well organized as us, we can find them in here: http://servicio.mercadolibre.com.co/MCO-418481102-estilistas-a-domicilio-bogota-_JM.

Also we can find the most influential hairdressing salon like d Norberto pelqueria and Marco Antonio pelqueria as we found here https://kekanto.com.co/collection/268-las-mejores-peluquerias-de-bogota.

COMPETITORS RESPOND TO ENVIROMENT

We think that they wold repond with leadership and innovation from d norbertos first , also we think that they are going to keep with their exclusibity and as well keep charging more for their service, from imujer we think they are going to get their prices lower when the new competition arrives.

COMPETITORS OBJETIVRD AND STRATEGIES

For norbertos is to be exclusibe but also to have the best service on the market, for imujer is to make mostly wemen life better, and also to improve their time at having a hair cut, having their nails done etc....

WE BEING VULNERABLE

We think that our company could be culnerable speciale for the recognition of norbertos, because they have being much more time in the market than plenti others, but with our lower prices we think we are going to get a good cut of the market, on the other hand imujer does can be a good competitor for us , because they are targeting almost our same custromers and also oue prices are pretty close on from eachother.

VULNERABLE COMPETITION

D Norbertos is not goint to be as much as vulnerable as imujer, because of their most important streng that is thier huge recognition, but on the other hand we think that specially imujer is going to be very vulnerable when we enter on the market, because they have not direct competitors like us .

OUR SERVICES AS A THREAT FOR OUR COMPETITORS

Our services are going to be a big threat for imujer, because of our target market, we as a competitors are going to have a big entrance because of our lower prices, and also because our mision and vision statement , because on it we stablish how good and important are our customers and our emploees, and that is a good prove that our service are going to be a good expoerience for the customer and he or she is going to use our service again

OUR SERVICES ON THE MARKET

Our services are pretty far from competitors like norbertos and marco antonio peluqueriabecause of their recognition but on our specific target market we coul be good because there are not much direct competitors so we can say that we are pretty good positioned on the market but not as much as imujer also because thay have been more time in the business and they have more recognition

COMPETITORS WEAKNESESS

For some of them like the ones found on mercado libre is the need of organization of the business and also the disponibility, for d norbertos is that they doesnt have the go home service.

KEY FACTORS

First is our lower prices as we want to penetrate on the market we have to enter with low prices also to catch the atenttion of the customers, then we can find our disponibility , because our hair dressers are not going to say no to any job, and finally our use of strategicmanagement tha give us a competitive advantage

MAJOR COMPETITORS RANKING

The rankings have not changed much during the lasts years, because our major competitors are strong on the market and also do not have comeptitors like us that are going to target almost the same population and customers, and aditioned to that also the work force

COMPETITORS STRENGS

Our major competitive strengs are firts for imujer is their technology, because they use an special app to the peopple contact them and use their service, and the other competitiors are their recognition like d norbertos, they are known in most of bogota.